6/17/2023 0 Comments Google trends keywords![]() ![]() Access to the data and being able to interpret it, however, are two different things. It's public, so everyone has access to the same data. The information available on Google Trends isn't secret. Just like Google Alerts brought search term results to your inbox, Google Trends has a similar subscription service that will let you know how a topic you care about is trending. If you're going to give the subscription service a try, it is best to be specific in your term selection instead of too general. I pitted the search term "Facebook" against "Google+" to see how they would fare across time. It's actually as much fun as it is useful (and we'll play around with this further in this post). They list, according to category, the most popular searches and whether they are trending up or down.Įxplore Trends Explore Trends is the place where you can pit search terms and topics against each other, and even add in pertinent news headlines. Top Charts Top Charts are created and updated by Google every month (for the United States only). To make it even easier, Google offers a feed that spits out the hot trends every hour. It could function similar to how you use trending terms and hashtags in each social network to find out what people are talking about. That means you can see what people are searching for right now, this very moment. While it might not be helpful for a blog post (you would have to be a pretty fast writer!), you most certainly could get ideas for more instantaneous social media content. Hot Searches Hot Searches are the 20 most popular searches happening now. It has many customization options that allow you to select date ranges, regions, specific categories, and even the kind of search (web, images, etc.) that you wish to compare. ![]() Instead, it puts these into context through comparisons and by mapping and charting when and where the search terms were (or were not) used. It is more than just finding out which search terms are popular. What Is Google Trends? Google Trends is a free service that allows you to see what is happening on one of the most popular search engines in the world. your audience) is searching for? How do you create content people are looking to read? That's fine for curmudgeons like myself, but when it comes to your content marketing, you don't have the luxury of ignoring trends just to prove a moral point. Trends are where the crowd is, what they are looking for–that's where you get eyeballs on your content. If it's trendy, I don't want anything to do with it. Following trends is not something I make a practice in life. ![]()
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